Advantages of Using A Real Estate Agent

There are a number of activities that a REALTOR® can do to get your house sold faster and at a higher price, that an owner can’t do including:

 

  • Review sales history
  • Perform a professional Competitive Market Analysis of your house
  • Review Total Market Overview with sellers
  • Create a customized market plan that targets your most likely buyers
  • Develop a specialized pricing strategy for your property
  • Calculate an estimate of your net proceeds from the sale if requested
  • Tour your property from the buyers’ standpoint
  • Conduct a complete “staging” analysis of your house
  • Provide instructions to help your house sell at a higher price
  • Review interior of the house to maximize attractiveness
  • Integrate photographs into marketing materials
  • Develop postcards
  • Review the status of any property tax liens against the property
  • Obtain copies of permits relative to the property
  • Accurately measure the house
  • Develop advertising copy for marketing for marketing
  • Place house description in the REALTOR® Multiple Listing System
  • Review Competitive Marketing Analysis
  • Explain commission splits between Listing & Selling brokers
  • Review benefits & drawbacks of using real estate lock box
  • Provide information for inspection of the house, as appropriate
  • Provide Sellers Disclosure Statement to  seller (where applicable) for completion
  • Place professional For Sale sign on property, as authorized
  • Directly contact agents with qualified buyers about the property
  • Respond to agent questions about the property
  • Respond to buyer questions about the property
  • Develop a convenient Open House schedule with owner or tenants
  • Hold Open House to the public, as warranted
  • Conduct telephone cold calls to market, as necessary
  • Take photos and/or virtual tour of the property for MLS® circulation
  • Conduct door-knocking campaign in the neighbourhood, as necessary
  • Prepare Just Listed postcards for potential buyers
  • Follow up with potential buyers from open house opportunities
  • Arrange for a tour of the property for all agents in the area if offered
  • Obtain other real estate agents’ opinions of home pricing strategy
  • Provide weekly status report to seller by phone or in person
  • Review local news sources for changes in the neighbourhood
  • Review the financial impact of any offers with sellers
  • Prepare Counter-Offers, as necessary
  • Make sure initial deposit is placed into a trust account as per law
  • Make sure that buyer applies for a loan with contracted period
  • Provide access to property inspectors, as necessary
  • Assisting seller in transferring utilities to buyer
  • Assisting seller in moving into a new residence
  • Providing keys to other agent or buyer